Established in 2004 at Nantong, LIVEUP SPORTS is a leading manufacturer and supplier of fitness & sports products in China. Centered on the development and design of high-level training equipment, our company is focused on three main categories, including home & personal fitness products, commercial training equipment and specific functional items.
We support fast delivery without MOQ for products under our brands, meanwhile we also can accept customer orders of OEM & ODM. Nowadays we are serving 1000+ customers in 150+ different countries all over the world, and we have agents in more than 40 countries such as France, Germany, Indonesia, etc. These cooperation have also confirmed the excellent quality of our products! We sincerely invite more interested distributors, dealers, and partners to join us. Please do not hesitate to contact us if you are interested.
As a solution provider for all fitness and sports consumers, we apply professional knowledge into the program and product development, and we are constantly strengthening our ability to design and invent products.
OEM & ODM accepted
Feedback within 24 hours
Free drawing design
After-sales service guarantee
One stop purchase service


LIVEPRO: A premium functional training brand that provides system solutions for premium gyms, boutique studios and professional sports teams.
LIVEUP: A vibrant home fitness brand that brings high-quality sports products to consumers with professional vision and trendy taste. Live up your full potential.
Bloom: A yoga brand specifically designed for women. We hope our users are as beautiful, healthy, and confident as flowers blooming.

2004
General Sports & Fitness

2015
Commercial Fitness

2018
Fitness Room Solution

2020
Junior Fitness

2021
Premium Training system

2022
Yoga & Pilates

2023
Fitness Innovation
We are able to present our solutions to our customers very quickly and clearly in 3D thanks to the cooperation with a Gym designer software. It enables the equipment to be deposited directly at the appropriate position in the planned room and to be visibly displayed on a scale of 1:1. Any changes can be made with only a few steps—the article and its position, the colour of the equipment etc. The perfect tool for the optimal planning of your newly built studio or home gym workout space.
Leading innovation Liveup is engaged in the development, design, manufacturing and marketing of sporting goods and fitness equipment for OEM / ODM and international distribution. Our fast business growth and continuous progress in new product development have made us one of the world's leading innovators of related products.
Liveup artwork engineers put ideas into practice. Using the latest software, design concepts become reality right here, crafting fitness equipment like the Fitness Ab Roller that combines ergonomic design and durability for optimized workouts.
Our marketing & sales team understand your requests: product recommendations, reliable quality, durable products, competitive pricing, improved stock turns, and real after-sales service supporting your fitness business growth and home gym setup.
Output capacity / Current factory audit status: Monthly capacities 300 / 40’ Containers; Yellow status by Wal-Mart ES Audit & CTPAT; Passed audits by Carrefour, Tesco & Argos; Quality / ES audit by ITS / SGS / BV / BSC ensure reliable supply chain and product excellence.
The Fitness Ab Roller has become a cornerstone for efficient home gym workouts worldwide. As health consciousness and the desire for at-home fitness solutions grow, ab rollers represent an affordable and highly effective tool for core strengthening. The global home fitness equipment market is expected to continue expanding, with compact, portable equipment like ab rollers leading the demand due to space efficiency and ease of use.
Industrial advancements focus on enhancing durability, ergonomic grips, and wheel stability, improving user safety and workout effectiveness. Brands invest in innovative materials such as high-strength plastics enhanced with rubberized textures to ensure grip and comfort. Integration with digital fitness platforms and app-based tutorials is a rising trend, offering users personalized fitness guidance and progress tracking, boosting engagement and motivation.
Commercially, fitness ab rollers are now positioned not just as individual products but as part of broader functional training kits targeting home gyms, boutique studios, and even rehabilitation centers. Their versatility in strengthening not only abs but also shoulders, back, and arms makes them popular amongst cross-functional training enthusiasts.
Looking ahead, we observe a shift towards smart fitness equipment. The ab roller of the future may feature embedded sensors for monitoring reps, form, and intensity. Wireless connectivity will allow syncing to smartphones or home AI gyms, enabling users to receive real-time feedback, performance analytics, and tailored workout adjustments.
In summary, the Fitness Ab Roller is perfectly positioned to play an integral role in efficient home workouts, driven by innovation, increasing demand for compact gym solutions, and the rise of digital fitness ecosystems.
While primarily known for core strengthening, the Fitness Ab Roller lends itself to a variety of unique training scenarios:
Moreover, for commercial gyms and boutique fitness studios aiming to offer diverse functional training tools, the ab roller is an economical yet powerful addition. Its portability means it can be easily stored or taken on the go, accommodating hybrid workout models which blend at-home and gym-based sessions.